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The Modern Digital Marketing Master Course: Your New Career

From beginner to online marketing expert. Grow your own successful digital marketing business from scratch step-by-step
Instructor:
Theo McArthur
3,139 students enrolled
English [Auto-generated]
Market and sell your own products or services
Use new skills to gain work as a freelancer
Market and sell affiliate products or services
Understand the earning opportunities in digital marketing
Market and sell your products on Amazon, Ebay or Etsy
Build a website from the ground up
Master the most effective sources of traffic
Get accepted into lesser known affiliate programs
Build landing pages and sales funnels
Find freelancers to take care of your daily tasks
In depth training with no fluff or filler
Create sales copy that sells anything!
Fun and financially rewarding industry
Generate leads and build a list

Get ready to build a profitable and solid digital marketing business that will reward you for years and years to come.  Create your ideal life by becoming a master of generating traffic (website visitors) and converting that traffic into sales.

Learn from an instructor with 20 years of experience in the industry and over 75,000 students here on Udemy.

This course is a project. You will take action and see results as you progress through the lessons. Last update April 2019.

Whether you want to be an affiliate, a freelancer, or sell your own products or services, it makes no difference.  You will learn to create success in whatever area you choose to pursue in the world of digital marketing. Over-the-shoulder lessons so that you can follow along.

This course is divided into 15 sections. Each one leads on from the previous one:

  • Foundation

  • Who is Your Audience

  • Setting up Your Website Step-by-Step

  • Copywriting for Conversions

  • Building Out Your Website with Content (includes SEO)

  • Affiliate Networks and Your Own Products or Services

  • Pro-Active Traffic Generation

  • Facebook Mastery

  • YouTube Mastery

  • Email Marketing

  • Off-Site SEO

  • Instagram Marketing

  • Twitter Marketing

  • Landing Pages and Sales Funnels

  • Outsourcing

9 checkpoints throughout the course allow you to reflect on your progress and identify any areas where you may need to go back and revise the lessons. Instructor is active and responsive on the course Q & A board.  

Whatever your current commitments, digital marketing can fit in with those.  You might be a college student, or a stay-at-home-parent. You might be in full-time employment or retired.  Building an online presence, generating traffic and converting visitors into buyers is your road to a better lifestyle. Choose your own hours and fulfill your own ambitions, instead of working hours you are told to work and fulfilling somebody else’s ambitions!

If you like the idea of affiliate marketing, in this course you will learn how to get accepted into affiliate programs that open up a new world of opportunity.

If you sell on Amazon (or plan to), the course will teach you how to get ahead of the game and excel in even the most competitive niches

If you have your own products/services (or plan to), you will learn how to build your brand and develop a successful enterprise.

Once you’re on the inside, don’t forget to join our new Digital Marketing Facebook group – exclusively for students of this course:)

 

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Foundation

1
What You Will be Learning and Doing

Discover how this course is structured and what you will be doing!

2
Making Money Overview

An overview of the different options to make money with digital marketing

3
Fix this Common Problem!

Videos going in and out of focus? Watch this for an instant fix

4
Which Niche?

Decide which niche you are going to work in and why.  Download the niche list handout

5
Private Facebook Group

Join the FB group

6
Individual, Sole Trader or Company?

Which is the best way to start out in digital marketing?

7
About Branding

Understand the two main options for branding your business

8
The Digital Marketers Mindset

Understand what's required for success in this industry and how to develop the right mindset

9
Your Goals and Your Why

Defining goals and defining your big 'WHY'!

10
Get this free Tool!

Who is Your Audience?

1
Creating Your Customer Avatar

What you need to do in order to start creating your typical customer avatar

2
Audience Insights Part 1

Using Audience Insights to build up a profile of your typical customer - Part 1

3
Audience Insights Part 2

Using Audience Insights to build up a profile of your typical customer - Part 12

4
Test Your Knowledge on Section 1 & 2
5
Checklist for Section 1 & 2

Setting up Your Website Step-by-Step

1
Getting a Domain Name

Know how and where to get a domain name for your website, how to come up with catchy domains, which domains are best and which should be avoided

2
Getting Hosting for Your New Website
3
Connect Your Domain to Your Hosting

Easily connect your new domain to your new hosting

4
Installing WordPress and Basic Set-Up

Install WordPress on your new hosting, set-up with the best settings.

5
WordPress Basic Settings

The necessary basic settings for your website

6
Installing a Theme

Install a theme for your new website

7
How to Uninstall WordPress and Start Over

If you need to uninstall the WordPress software and start over again, here's how to do it properly

8
Installing the Best Plugins

Install the right plugins for your new website

9
Install Google Analytics Tracking Part 1

Install and understand the purpose of Google Analytics tracking -  Part 1

10
Install Google Analytics Tracking Part 2

Install and understand the purpose of Google Analytics tracking -  Part 2

11
Install the Google Search Console

Install and set up Google's Search Console on your website

12
Set up a Professional Email Address

Create a free professional email address for your business

13
Install Woocommerce on Your Website (Optional)

Install Woocommerce if you are selling your own products and services

14
Install the Classic Editor Plugin - Important

The latest WordPress update replaced the classic editor with a 'block' editor. Install this plugin to keep using the classic editor

15
Add the Required Legal Pages to Your Website

Learn which legal pages you need and add these pages in the footer of your website (templates provided)

16
Create Static Pages

Learn how to create static pages on your website

17
Set up the Menus

Create your main navigation menu and footer menu

18
Setting up and Using Widgets

Understand the importance of widgets and how to use them

19
Customizing Your Website Theme

Every theme is different. Learn how to customize your theme to get the look you want

20
Making a Header and a Logo

How to make a great header image and logo for your website  - free!

21
How to Get Theme Support

How to get support for your theme if you get stuck with something!

22
EU Cookies Plugin

Install a cookies plugin to stay compliant in the EU

23
Test Your Knowledge on Section 3
24
Checklist for Section 3

Copywriting for Conversions

1
What Exactly is Copywriting?

Understand what copywriting is and how we use it in digital marketing

2
Writing Irresistible Headlines Part 1

Everything starts with the headline.  Learn how to write headlines that grab attention.  Headlines Cheat Sheet included.

3
Writing Irresistible Headlines Part 2

Part 2 of writing headlines that grab attention

4
Writing Content that Sells Part 1

Learn how to create content that converts visitors into buyers

5
Writing Content that Sells Part 2

Part 2 of learning how to create content that converts visitors into buyers

6
Writing Content that Sells Part 3

Part 3 of learning how to create content that converts visitors into buyers

7
Writing Content that Sells - Preselling

Learn what pre-selling content is and how to write it

Building out Your Website with Content

1
Website Title and Tagline

Create and add a title and tagline to your website

2
Where to Get Content, Ideas and Inspiration Part 1

Find out where and how to get good content and great ideas for your website

3
Where to Get Content, Ideas and Inspiration Part 2

Part 2 of finding out where and how to get good content and great ideas for your website

4
Keyword Research

Understand the purpose of keyword research and how to do it!

5
Creating Website Posts Part 1

Add posts and optimize them for the search engines

6
Creating Website Posts Part 2

Part 2 of adding posts and optimize them for the search engines

7
Creating Content for Static Pages

Create and build out your website's static pages

8
Getting Images for Your Website

Where to get images, cropping and uploading images

9
Creating and Editing Unique Images

Use a great free tool to create eye-catching unique images, infographics and memes!

10
Creating/Writing Product Reviews Part 1

Write compelling product reviews on your website -  Part 1

11
Creating/Writing Product Reviews Part 2

Part 2 of writing compelling product reviews on your website (templates provided)

12
Using Other People's Videos

Use other people's videos on your website to enhance your content

13
Cornerstone Content

Understand cornerstone content and its important for search engine rankings

14
Getting Others to Write Content for You

Learn how to outsource your content writing

15
Shop/Woocommerce Set Up Part 1

Set up Woocommerce if you are selling directly from your website  - Part 1

16
Shop/Woocommerce Set Up Part 2

Part 2 of setting up Woocommerce if you are selling directly from your website

17
Enable Free SSL on Your Website

Enable free SSL (you need this if you are selling directly from your website)

18
Force HTTPS Across Your Entire Site

Take this quick step to force all your pages and content to display as HTTPS

19
Tying up Loose Ends

Fix a few things and tie up loose ends on your website

20
Test Your Knowledge on Section 4 & 5
21
Checklist for Section 4 & 5

Affiliate Networks and Your Own Products or Services

1
Introduction

Introduction to affiliate networks and selling your own products/services

2
Google Adsense

Know the advantages and disadvantages of Adsense and know how to implement it

3
The Amazon Associate Program

Know how to use the Amazon affiliate program

4
Clickbank Affiliate Network Part 1

Understand how to use the Clickbank affiliate program and know the advantages and disadvantages Part 1

5
Clickbank Affiliate Network Part 2

Part 2 of using the Clickbank affiliate program

6
EPC's and Conversion Rates?

Understand what these terms mean and how to use them when choosing affiliate offers to promote

7
Shareasale Network

Know how to use the Shareasale affiliate network

8
Rakauten, CJ and Markethealth Networks

Know how to take advantage of these affiliate networks

9
CPA Affiliate Networks Part 1

How to get accepted into CPA networks and tap into 1000's of profitable affiliate offers - Part 1

10
CPA Affiliate Networks Part 2

Part 2 of how to get accepted into CPA networks and tap into 1000's of profitable affiliate offers

11
Selling Your Own Tangible Products

Know how to sell tangible products from your website and learn about your options

12
Selling Your Own Digital Products

Know how to sell your own digital and downloadable products

13
Selling Your Own Services or Subscriptions

Understand about selling services or subscriptions from your website

14
Amazon, Ebay or Etsy

Understand the advantages of having your products listed on Amazon, Ebay or Etsy

15
Making Banners for Your Website

Learn how to make banners to advertise products on your website

16
Adding Banners and Fixing Display Issues

Know how to add banners to your website widgets and fix any display issues

17
Recommended Plugin for Affiliates

Affiliates - shorten your affiliate links and tracks clicks on links and banners on your website

Pro-Active Traffic Generation

1
Traffic Overview

A brief introduction to pro-active traffic generation

Facebook Mastery

1
Set Up a Basic Facebook Page

The basic page set up process

2
Facebook Page Settings

Put all the correct page settings in place

3
Build Out Your Page with Initial Content

Give your page some 'life' by adding interesting content

4
Running a Facebook 'Likes' Ad - Part 1

Give your new page credibility by running a simple and low cost 'likes' campaign

5
Running a Facebook 'Likes' Ad - Part 2

Part 2 of running a simple and low cost 'likes' campaign

6
Install the Facebook Pixel

Add the Facebook tracking pixel to your website

7
Schedule Your Facebook Posts

Know how to schedule and auto-post 

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

15 hours on-demand video
15 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion