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Digital Marketing Masterclass – 23 Courses in 1

Grow Your Business with Digital Marketing: Social Media Marketing, Facebook, Content, YouTube, Email Marketing, Websites
Instructor:
Phil Ebiner
38,238 students enrolled
English [Auto-generated] More
You will learn how to use dozens of proven digital marketing strategies
You will improve your brand identity and grow your brand's audience
You will learn social media marketing using all of the most popular social media platforms to grow your business
You will grow your email list, website traffic, subscriber count, and social media following
You will see tangible results by taking action throughout the entire course
You will increase conversions and sales with real world techniques

You’re looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You’ve found the right digital marketing course!

With the skills learned in our digital marketing course, you can:

  • GROW your own business

  • LAND a job in this hot marketing industry

  • HELP a client increase their business

We want to help you grow your business with social media marketing, content marketing, email marketing, and more! 

We promise to do everything we can to help you with all of these digital marketing & social media marketing strategies:

  1. BRANDING

  2. WEBSITES

  3. EMAIL MARKETING

  4. BLOGGING

  5. COPYWRITING

  6. SEO (Search Engine Optimization)

  7. YOUTUBE

  8. VIDEO MARKETING 

  9. FACEBOOK PAGES

  10. FACEBOOK GROUPS

  11. FACEBOOK ADS

  12. FACEBOOK FOR LOCAL BUSINESSES 

  13. GOOGLE ADS

  14. GOOGLE ANALYTICS 

  15. TWITTER

  16. INSTAGRAM

  17. GOOGLE PLUS

  18. PINTEREST

  19. LINKEDIN

  20. PERISCOPE

  21. LIVE-STREAMING ON SOCIAL MEDIA

  22. PODCASTING

  23. QUORA

Most of the tools and strategies we recommend and teach you to use are completely free!

WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?

  • Lifetime access to the course and all updates

  • Personalized support and answers to your questions

  • Udemy certificate of completion

  • 30-Day 100% money back guarantee – no questions asked!

DIGITAL MARKETING COURSE BONUSES?

  • Downloadable checklists to keep you on track

  • Downloadable guides to help you take action

  • Case Studies to show you behind the scenes of our strategies

WHO ARE YOUR INSTRUCTORS?

The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses. 

With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They’ve combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.

GET READY TO TAKE ACTION

Throughout the entire course, you’ll be taking action!

You’ll learn the proper techniques and strategies for each section. Then you’ll see how these strategies are used in the real world with case studies. Finally, you’ll take action yourself, and see real results!

NOW IS THE TIME TO START USING DIGITAL MARKETING & SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!

Whether you’re completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action. 

Enroll now so that you can take advantage of the skills you learn to grow your business!

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Introduction

1
Welcome! Let's Do This!

Welcome to the Digital Marketing Masterclass! Our hope is to serve you as best as we can, to help you launch and grow your own business. This video lays out what you can expect with this course!

2
Download the Ultimate Guide to Content Marketing

Download these two great resources that will help you through the digital marketing course.

3
Learn Our Digital Marketing System in 10 Minutes

Are you brand new to digital marketing? If so, this is the lecture YOU NEED TO WATCH. We'll break down the strategy that we cover throughout this course in just 10 minutes.

4
Course Roadmap - Where Should You Begin?

Use this roadmap to figure out where sections you want to jump around to.

Define Your Business & Target Audience

1
DOWNLOAD: Define Your Business Worksheet

As you dive into growing your brand with digital marketing, it's important to truly understand your business and target audience. In this lesson of the Digital Marketing Masterclass, download the worksheet that will help you get started.

2
Define Your Purpose

In this lesson of the Digital Marketing Masterclass, you'll better define what problem your business is solving. What are you doing to make the world a better place?

3
Case Study: 3 Brand's Purpose

Let's look at some real world examples of three companies and their brand purpose. We'll look at the Real Medicine Foundation, TOMS Shoes, and Chubbies Shorts.

4
Position Your Brand

In this lesson of the Digital Marketing Masterclass, you'll find your unique selling proposition - what separates you from the crowd. Some questions we'll answer are:

What makes you different?

Why do you do what you do?

Finally, we'll come up with our Positioning Statement which will help us with all of our digital marketing in the future.


5
Case Study: Amazon and Harley Davidson Positioning Statements

Let's see some real world company positioning statements. We'll look at Amazon and Harley Davidson.

6
Define Your Business
7
Unique Selling Proposition

In this lesson of the Digital Marketing Masterclass, let's dive a bit further into what makes you different - your unique selling proposition

First, it will help if you find other companies similar to what you do, and figure out how you can be different and better.

8
Personality: What's Yours?

What is your business personality? Where does your personality show up? In this lesson of the Digital Marketing Masterclass, you'll learn how and where your personality shows.

9
Case Study: 3+ Brands Show Their Personality

Here's another case study to show real world examples of brand personality. In this lesson of the Digital Marketing Masterclass, we'll look at Chubbies, TOMS, and MailChimp.

10
Find Your Audience

In this lesson of the Digital Marketing Masterclass, we'll help you find your audience. You'll start with your broadest circle of prospective customers, and move towards a more focused target audience. 

11
Where is Your Audience?
12
ACTION ITEM: Where is Your Audience?

Take a few minutes to find where your audience lives online.

13
Validate Your Business Idea

Before spending time, money, and energy starting a business that has a low chance of succeeding, let's validate your business idea first.

In this lesson of the Digital Marketing Masterclass, you'll learn how to do two types of validations - soft and hard validation.

14
CASE STUDY: Phil Surveys His Audience

See a real world example of how Phil validates his business ideas with surveys.

15
Supplemental Reading List

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Brand Identity

1
Branding Basics

In this lesson of the Digital Marketing Masterclass, we'll learn the basics of creating your brand identity - the visuals you use across all your digital marketing. You'll learn our best tips for easier and better graphics.

2
Case Study: 3 Companies with Great 'Brand' Strategies

Let's look at some real world examples of brand identity from TOMS Shoes, Under Armour, and Virgin America to see how popular companies have created a brand identity.

3
Tools for Creating Graphics

In this lesson of the Digital Marketing Masterclass, we'll share some free tools to help you come up with brand colors, fonts, and find high quality photos.

4
Brand Assets: Links to Helpful Resources

Here are links to all of the free brand graphics that we mentioned in the last message.

5
Quick Canva Tutorial

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Canva a free tool that professionals use to create graphics.

6
Quick Photoshop Tutorial

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Photoshop a tool that professionals use to create graphics.

7
Supplemental Reading List

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Websites

1
Website Tools & Why I Use WordPress

Welcome to a brand new section of the Digital Marketing Masterclass! In this section, you'll learn about the importance of a website, and how to create your very own website with WordPress.

2
ACTION ITEM: Find an Inspirational Website

Get inspiration for the type of website you want to make.

3
Choose Your Domain Name

In this lesson of the Digital Marketing Masterclass, you'll learn how to choose the right domain name for your business and brand.

4
Intro to the WordPress Course Lessons

In this section of the course, you get a number of lessons from our full WordPress Websites for Beginners course. 

5
Purchase Hosting and Install WordPress

In this lesson of the Digital Marketing Masterclass, learn how to purchase hosting and install WordPress. We'll be using BlueHost as an example.

6
Navigating WordPress

In this lesson of the Digital Marketing Masterclass, learn how to navigate the WordPress dashboard.

7
Install a New Theme

In this lesson of the Digital Marketing Masterclass, learn how to install a brand new theme - which is basically the look and feel of your website.

8
Add a Static Home Page

In this lesson of the Digital Marketing Masterclass, learn how to change the home page of your website from a blog to a static page.

9
Editing a Page & Change the Site Title

In this lesson of the Digital Marketing Masterclass, learn how to edit your basic page and change the site title.

10
Add and Edit a Menu
11
Publishing Your Website

In this lesson of the Digital Marketing Masterclass, learn how to publish your website and make it live.

12
Writing a New Post & Organizing Your Blog

In this lesson of the Digital Marketing Masterclass, learn how to write blog posts, and organize the look of your blog.

13
Blog Page Design - Excerpts vs. Full Content

In this lesson of the Digital Marketing Masterclass, learn how to change the blog feed page - from showing excerpts or full content.

14
Adding a Video to Your Website

In this lesson of the Digital Marketing Masterclass, learn how to embed videos into your website.

15
Customize the Sidebar

In this lesson of the Digital Marketing Masterclass, learn how to customize the sidebar widgets, which appear across many pages of your website.

16
Change Your Site Icon

In this lesson of the Digital Marketing Masterclass, learn how to add and customize the site icon (the icon that appears in the browser for your website).

17
Change Your Site Icon with a Plugin

In this lesson of the Digital Marketing Masterclass, learn how to customize your favicon with a plugin - good for any website theme.

18
Make Your Website Responsive and Mobile Friendly

In this lesson of the Digital Marketing Masterclass, you'll learn how to make your website mobile friendly - great for usability and even S.E.O.

19
Customize the Footer Information

In this lesson of the Digital Marketing Masterclass, you'll learn how to customize the footer information of your website.

20
Find, Install, and Activate Plugins

In this lesson of the Digital Marketing Masterclass, learn how to find plugins - which give a ton of customization options for your website.

21
Backing Up Your Website

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that backs up your website.

22
Securing Your Site from Attackers

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that protects your website from attackers and increases security.

23
Make Your Site SEO Friendly

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that makes your website SEO friendly - increasing the ranking of your website in search engines.

24
Make Your Website Faster

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that makes your website faster - another factor in SEO.

25
See Google Analytics in WordPress

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that builds in Google Analytics to your WordPress dashboard.

26
Block Spam with Akismet

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that blocks spam.

27
Pretty Link Redirects and Link Shortener

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that allows you to shorten links using your own website URL.

28
SSL Certificates - Secure & Encrypt User Data

Let the world know your website is safe with an SSL certificate.

29
Important Message About the Next Lesson

Here's an important message about using contact forms.

30
Secure Contact Forms

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that puts a contact form on your website.

31
Add Comments

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that adds a commenting system to your website.

32
Free Email Marketing in WordPress

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that allows you to do email marketing for free. You can collect email addresses with opt-in forms, and even send messages right from WordPress.

33
Add Social Sharing Buttons

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin for adding social sharing buttons to your website.

34
What Pages Do You Need?

In this lesson of the Digital Marketing Masterclass, you'll learn more about basic website design!

35
Design a Home Page that Works

In this lesson of the Digital Marketing Masterclass, you'll learn how to design a home page that works.

36
The Start Here (About Page)

In this lesson of the Digital Marketing Masterclass, you'll learn about the important start here and about page.

37
The Resources Page

In this lesson of the Digital Marketing Masterclass, you'll learn about the resources page.

Email Marketing

1
Easy Email Marketing Funnels

Welcome to a new lesson of the Digital Marketing Masterclass. In this section, you'll learn about email funnels. It doesn't have to be confusing, and I'll try to break it down so you clearly understand how to use them for your business!

2
Email Marketing Tools

In this lesson of the Digital Marketing Masterclass, you'll learn about our recommended email marketing tools.

3
Create a Lead Magnet

In this lesson of the Digital Marketing Masterclass, you'll learn how to create irresistible lead magnets to encourage people to join your email lists.

4
ACTION ITEM: Plan Your Lead Magnet

Take action by planning a lead magnet for growing your email list!

5
Add Opt-In Forms to Your Website

In this lesson of the Digital Marketing Masterclass, you'll learn how to use opt-in forms on your website. Look at examples of opt-in forms that work well.

6
Segment and Tag Your Audience

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly segment and tag your audience. This allows you to increase engagement by sending emails to people that want to read them.

7
Create Email Sequences

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly write email sequences for a number of reasons: to welcome people to your website, sell a product or service, or even follow up on a purchase.

8
Write Better Email Subject Lines

In this lesson of the Digital Marketing Masterclass, you'll learn how to write email subject lines that increase open rates.

9
Use Reports to Analyze Success

In this lesson of the Digital Marketing Masterclass, you'll learn how to use analytics to improve your email marketing.

10
Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week

Check out a case study of how Phil got 100 subscribers in less than a week. 

Copywriting, Blogging & SEO

1
Copywriting Basics

Welcome to a brand new section of the Digital Marketing Masterclass. In this section, you'll learn the basics of copywriting.

2
A.I.D.A.

In this lesson of the Digital Marketing Masterclass, you'll learn the basic marketing funnel A.I.D.A.

3
Case Study: A Sales Page That Works

Let's look at a case study of a modern sales page that works. It's simple, and it's all you need.

4
9 Commandments of Copywriting

In this lesson of the Digital Marketing Masterclass, you'll learn our 9 commandments of copywriting - which will improve not just your sales pages, but also emails and blogging.

5
Write Better Headlines

In this lesson of the Digital Marketing Masterclass, you'll learn how to write better headlines for your sales pages and articles to increase open rates.

6
Write Quality Articles

In this lesson of the Digital Marketing Masterclass, you'll learn how to write quality blog articles - a key part of your content marketing strategy.

7
Improve Your Website's SEO

In this lesson of the Digital Marketing Masterclass, you'll learn how to improve your website's SEO. We'll be using a plugin called YOAST S.E.O. but you can use these best practices even without the plugin.

8
Supplemental Reading List

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

YouTube

1
YouTube Basics

Welcome to a new section of the Digital Marketing Masterclass on YouTube. First, you'll learn why having a YouTube channel is a great digital marketing strategy.

2
Case Study: Phil's YouTube Sales Funnel

In this case study, dive into Phil's YouTube channel and how he uses it to grow his email list and make sales.

3
SEO: Watch Time vs. View Count

In this lesson of the Digital Marketing Masterclass, you'll learn how SEO works on YouTube, and why watch time is more important than view counts.

4
YouTube Keyword Research

In this lesson of the Digital Marketing Masterclass, you'll learn how to do keyword research to find YouTube video topics.

5
Start Your YouTube Channel

In this lesson of the Digital Marketing Masterclass, let's walk through creating your YouTube channel.

6
Design and Add Channel Art

In this lesson of the Digital Marketing Masterclass, and YouTube section, set up your channel art.

7
Add Your Channel Description

In this lesson of the Digital Marketing Masterclass, and YouTube section, add a proper description to your YouTube channel.

8
Customize Your Channel Layout

In this lesson of the Digital Marketing Masterclass, and YouTube section, learn how to customize the layout of your channel.

9
ACTION ITEM: Create Your YouTube Channel

Start your YouTube Channel.

10
Increase YouTube Subscriptions by 400%

Learn a quick trick to increasing YouTube subscriptions by as much as 400%!!!

11
Add a YouTube Channel Trailer

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to add a YouTube channel trailer - and what you should include in that channel trailer.

12
Verify Your Channel and More Important Settings

In this lesson of the Digital Marketing Masterclass and YouTube section, verify your channel to get more options like live streaming, longer videos, and other important settings.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

33 hours on-demand video
19 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion